Often, an image is worth a thousand words.
When you are a retailer, search are often disappointing because images in results does not match the keywords.
Showing images of red socks instead of stripped multicoloured socks containing a touch of red is not good enough for your visitors.
A new AI named “CLIP” was trained to match images from text queries.
Even better, you can define how much the search should be close to product images or close to product texts.
Not only your product featured image is matched, but also all images included in your texts, internal links and external links.