IMPORTANCE OF ONSITE OPTIMIZATION
The landscape of internet search has evolved over the last decade. It has become so refined, adaptable and user-oriented. Tech giant such as Google has designed its algorithm such that it is tailored to bring out the best result or outcome for the user. At the forefront of these swift and innovative changes is the concept SEO (Search engine optimization). SEO has revolutionized everything about searching for information. The success of SEO is rooted in a variety of factors. However, two concepts key to SEO: onsite (on-page) and offsite (off page) optimization. They are the building block of SEO. So, what is SEO? What are the key Search engine optimization tips to look out for?
WHAT IS SEO?
Search engine optimization (SEO) is a method of growing the quantity and quality of organic traffic to your webpage by means of organic search results.
SEO can also be perceived as a goal-oriented action with the objective of making a website more visible in search engine results via means of words and phrases germane to what the site talks about. In a nutshell, SEO is a subtle way of strong-arming web owners to publish quality content and information on their websites. Simply put, quality control.
The methods for SEO vary. It cuts across events happening behind the technical scene called off page optimization. It usually involves link building and social media marketing. On the other hand, onsite SEO or on-page SEO involves varieties of methodology deployed within the content to achieve optimization.
The O aspect of SEO, which is optimization, is our major concern. Optimization involves a variety of tactics. From general Search Engine Optimization tips, to on-page SEO (onsite) technique such as title tags and meta descriptions, having the right word count length and internal links.
WHY YOU NEED SEO
Here are a couple of reasons why SEO is such a big player in the world of marketing:
SEO Offers Endless Opportunity
SEO is an endless procedure. It is akin to the equipment needed to bore for oil, or mine for gold. You will require more robust tools to drill through successfully especially when you encounter hard granite and stones. Your engines will need frequent repairs, and your drill equipment will get damaged and need changing.
SEO is similar to that. It will require constant adjustments and readjustments until you hit the jackpot. So, by regularly keeping an eye out for new innovation in SEO, your SEO campaign will continue to deliver results.
SEO IS ENTRENCHED IN USER NEEDS
Where other forms of online marketing are based on a catchy sales pitch for a prospective client, SEO rather reads the mind of the user. It is in accordance with the needs of the user. It meets the users at the halfway point. It delivers content that charms their curiosity and conveys readymade panacea they are earnestly seeking.
Delivering the right facts and facts may foil the propagation of myths and fabricated facts. You become an authority; your reputation soars and brand wax stronger.
SEO HELPS YOU CAPITALIZE ON WEAK COMPETITION
SEO can in agricultural terms allow you reap where did not plant. How? When your competitors have a huge marketing budget, they will make mistakes and miss certain opportunities. They become blind to the little things that matter. A formidable SEO campaign allows pounce on their mistakes. It enables you to take advantage of the loopholes in their campaign. For an upcoming startup website and business, SEO is a strategy to leverage on the weakness on your competitors. Their weakness leaves a hole wide open which you will gladly fill.
OPTIMIZATION LEADS TO BETTER RANKINGS AND BETTER USER EXPERIENCE
At the heart of Google algorithm is user experience. Hence, it becomes necessary user experience should be the cornerstone of your optimization. It brings better ranking. To evaluate user experience, search engines take into consideration – mobile design, good user signals and good synchronization of germane photos and videos. These components are all significant for delivering a great experience for your users as well. So, optimizing your site for SEO inevitably improves your user experience.
IT IS THE MOST EFFECTIVE OF DIGITAL MARKETING STRATEGIES
It has been established that SEO is the most effective digital marketing strategy. According to the 2015 State of Marketing report, it found out that of the strategies deployed by marketers, 66% found it more effective compared to SEM.
The basic of SEO involves two concepts. They are the building block of your SEO to be implemented on your website:
1. Onsite optimization
2. Offsite optimization
Onsite SEO encompasses concerted efforts to make sure titles, tags, headword, meta tags, content and the entire layout are optimized for your focus keywords. Your optimization will be incomplete without the presence of substantial outbound and inbound links from highly valued outdoor webpages. This is known as offsite SEO. On-site optimization goal is to make sure your website charms both search engines and individuals. It appraises and better the public face of your website and the backstage events such as coding and technical set-up visible only to search engines algorithms.
On-page, SEO is the heartbeat of organic search engine result. It is almost impossible to discuss such an extensive topic as a subplot in an article. For a successful optimization, you need the right mix of onsite and offsite.
The success of onsite optimization is synched with utilizing the right keyword. Remember, you must use the appropriate keyword or you risk wasting money and propelling the wrong people to your website. In my experience with SEO, I realized most of my clients make a similar mistake. My clients usually optimize their web content on assumption of keyword they think users are searching for. Onsite optimization should be done with the keyword people are actually searching for.
Onsite optimization is the groundwork on which the offsite optimization is founded upon. Without it, off-site optimization labors will go to waste.
A search engine appraises a website in a different way to a user. A search engine cannot assess the aesthetics of a website, the grammatical dexterity displayed in the content or the extent of value the content holds. It judges a website from a technical point of view. It is on these technicalities on-page SEO is hinged. The procedure is wide-ranging and will differ to some extent from website to website, The technicalities include the following tips:
Correcting structural errors such as replica content, poor navigation systems, fragmented links and error pages.
Revising and bring up-to-date URL configuration
Increasing page speed.
Keyword research to imbue into the content for greater visibility.
Bring up to date and rephrasing title tags and meta descriptions
Augmenting internal links and link configuration
Optimizing on-page article
Addition of new content, and optimization of content to chase additional keywords
Constant scrutinizing and troubleshooting of website problems
Of all these, two tips are paramount:
Adding content to a website is a herculean task in its own right. For instance, E-commerce sites pose a different challenge altogether. At times it might be the anchor platform restriction, or the anxiety that adding a content might cause a downward spiral of the web page. All are pertinent concerns. However, this is should not be a source of trepidation. The solution is simple.
Try inserting a small quantity of keyword-focused content above the product close to the top of the page. Also, add numerous short pieces of content beneath the product table close to the foot of the page. This pleases the business, the user, and the search engine.
For example, let say a 500-word article, two keywords more than enough. In addition, you can go for the less competitive long tail keyword.
The heartbeat of a successful on-site optimization is original, quality content. Originality deals with the distinctiveness of the content. .The excellence of the content holds an important as well. Endeavor to always produce content with enormous value. With click-through as your mission, it is paramount you engage your visitors with the quality info they sought after.
Google openly announced in February 2011 it is geared towards distinct quality content through an algorithm system called Panda. Panda is focused on penalizing websites spurning out poor quality content to engage readers and boost ranks.
Off-page, SEO entails series of actions taken outside of your own website to influence your standings within search engine results pages. Off-site optimization is a method of publicizing your website across various platforms on the web. The drive is to create recognition, better your rankings in search engines and draw visitors from other websites.
While onsite optimization is done on the website, offsite optimization is done outside the vacuum of the website. Off-site ranking revolves around bettering users’ view of your site with respect to significance, reliability, and expert authority. This is achieved by linking up with other reputable websites, pages, and people.
Offsite SEO is a continuous process. The most viable strategy for off-site SEO is hinged on the industry you function and your budget. From a general standpoint, you could deploy the following strategies:
Connect with web owners and bloggers with related (but non-competing) content. Request them to link to your best content.
Link up with web owners and bloggers with germane but non-competing content. Put out content on their websites, which links back to your website.
Join a forum and become an active member of the forums. Note, the forum must be relevant to your industry. Endeavor to answer questions and present yourself has well informed and influential.
Facebook, the social media giant is a powerful platform for optimization. Create videos, publish articles, on your own website and on a Facebook page, that charms Facebook users. Buoy them to like, like your content and also click the share button.
Write press releases to inform the world about insightful development in your industry. Distribute them via online channels and include links back to your website.
Building backlinks are the heartbeat of off-site SEO just like keyword is the heartbeat of on-page SEO. Search engines use backlinks to evaluate the quality of contents on a website. It means a website with a high volume of backlinks will rank better than a website with very few backlinks even if they are equals.
Because off page optimization has evolved beyond the landscape of keyword and online marketers, web owners are more focused on different techniques and strategies to fortify their online status and upturn web presence.
There are three main categories of links, categorized based on how they were gotten: self-created links, natural links, and manually built links.
Natural links are gotten without any effort on the part of the web owner. For example, a political blogger linking to a popular news blog.
Manually built links are gotten via a considerable amount effort on the part of the web owner. Actions such as requesting customers to link to your website or influencer marketing
Self-created links are generated by actions such as including a backlink in an online directory, forum and blog comment. Self-created links at times are considered a link building black hat SEO strategy and are glowered upon by search engines.
METHODOLOGIES OF ONSITE SEO
The title tag is probably the oldest feature of a webpage’s layout. Title Tags have existed since the inception of websites. Title tags are vital features that you get to use in your onsite optimization.
Loads of individuals forget to add meta descriptions on their pages. These descriptions are an essential dwelling to add pertinent keywords for your content, as it is used within the search results when your page is listed.
For every one of your pages, you can add a set of keywords in the form of meta tags. These should contain all the germane keywords of your content, which you will have explored beforehand.
BODY TAGS (H1, H2, H3, H4, ETC.)
When writing your content, endeavor to break your content into smaller segments & paragraphs to make it easier for folks to read. These segments can be given a header, which is where H1, H2, H3, H4, etc. tags are utilized.
Keywords are critical to your website’s SEO. Keywords are the basis of your entire onsite campaign. Without the accurate keywords, your SEO configuration has no substance and no optimization may occur. Knowing your keyword density goes along with on-page optimization.
Outbound links hold a special place in the world of SEO. It is a fact that reaching out to other websites in your niche is a positive form of onsite SEO. The goal is to inform users you done extensive research in your domain of writing. You present them with references and evidence to prove the quality of your content.
Utilizing images within your article is a fantastic way to make your site more visually alluring and halt uninteresting pieces of text. You can utilize these images to help better your site SEO. Ensure all images have titles, treat them, in the same manner, you treat your page titles. Adding appropriate keywords can help persons find your website when searching on Google Images.
Add a search engine responsive URLs for each of your pages is very important, as these convey better crawling. Shorter URLs performs better in search engine results.
GOOGLE SEARCH CONSOLE INTEGRATION
Finally, having your site certified at Google Webmasters Tools also helps your site’s indexing. In addition, you have access to invaluable data resources you can use to rank your site better.
MOBILE FRIENDLY SITE
About a year ago, over 40% of inquirers used mobile solely to research. I perceive this number will increase drastically in the next couple of month. It has become paramount to have a mobile friendly site.
XML sitemaps help Google bots and crawlers of others search engine to have a quick view of the website so that they can easily interpret your website and index it in the search engine result pages accordingly. If you are not good at creating XML sitemaps, you can check XML sitemap generator.
People most times think that it is only links from other websites that count or matters; which is quite true. Luckily, they are not the only vital links. Inserting links to your other website pages is a fantastic method of rocketing your site. Utilized properly, it can be a handy armament in your SEO arsenal. It not only makes it simple and easy for visitors to move around your page and find all of your content but it also guarantees that your website gets appropriately crawled permitting the search engines to find all of your pages. It also assists to build the significance of a page to relevant keywords and phrases.
Onsite optimization explains about twenty-five percent (25%) of our entire SEO effort. This is an abridged tutorial on onsite Optimization guide.
IMPORTANCE OF ONSITE SEO
Onsite SEO MAKES YOUR BUSINESS BETTER
Onsite SEO increases the value of the website as it steadily climbs the search engine ladder. If you have an e-commerce store, SEO is a huge help. Many buyers will find your store easily because of your robust SEO campaign. It has become an invaluable intangible asset. This is because SEO positions tend to last and retain its value over the years.
ONSITE SEO SYNCHRONIZES ALL OF YOUR ONLINE MARKETING STRATEGIES
Onsite SEO is a key player in online marketing. All online marketing actions can link back to the quality of your onsite SEO. From content marketing to social media marketing is influenced by SEO.
SEO IMPROVES YOUR OVERALL MARKETING ROI
As stated above, your onsite SEO is synched with your marketing efforts. If you have a solid onsite, SEO your marketing campaign skyrockets. However, it is not only your SEO that improves or marketing, but your complete ROI from all of your marketing platform moves up.
ONSITE SEO IS A VOICELESS PR
Onsite SEO is the voiceless PR. It betters PR. It makes PR more reliable. Onsite SEO is linked to quality content. Quality content is linked to more visitors. Consequently, you gain more publicity; more backlinks will come your way; not just anyhow offsite backlinks but quality backlinks to reputable websites.
ON-PAGE, SEO KEYWORD IS WELL TARGETED
On-page, SEO is keyword focused. It suggests that search results listing is done based on the website most ranked for that keyword. Imagine if you could get your website to claim the number one spot, you just hit a goldmine. That is the beauty of on-page SEO. It is so keyword focused. If you can get it right, you have the word on feet.
SEO is the cheapest marketing plan because it focuses on consumers who are vigorously searching for products and services online. On-page, SEO‘s inward focus nature helps companies save money as opposed to outward approaches like cold calling. While cold calling might still be a useful strategy, it is expensive, the success rate is low compared to SEO. In addition, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
ONSITE SEO INCREASES SITE MANEUVERABILITY
In a bid to make your website quicker to pilot for the search engines, onsite SEO at the same time helps to make your website more maneuverable for visitors as well. SEO attempts to rearrange the site’s design and links to make pages within the website easier to find and traverse. It makes easier for Google to crawl your site and find pages and it allows the user to find info on your web as well.
Being a top dog in the search result considerably increase impressions. With your website occupying these top spots on the search pages, this allows you to gain more exposure for your website. In addition, ranking on the first page for your focused keywords also allow users to connect your brand with the keywords. Most importantly, it shows your company can be trusted. Most times, there is an aura of trust surrounding websites on the first page. The more webpage you have ranked at the top spot in the search engines, the greater your chances are for users to view your content and link with your brand.
SEO DETERMINES PURCHASING CHOICE
SEO considerably affects purchasing choices. This is because over time the user trusts and believes in the content you deliver. SEO helps increase your conversions considerably by affecting the purchasing choices of users.
SEO GETS 90% MORE CLICKS THROUGH RATES THAN PPC
It is no breaking news that SEO knocks out paid advertising. Why? Organic SEO garners over 80% of clicks than PPC. Most visitors of search engines have a habit of skipping paid advertisements. By focusing on SEO, you will gain more traffic than the promoters of the same keywords.
ONSITE SEO IS ORGANIC TRAFFIC
Traffic from search engines is the best traffic. This is because your web pages are solving the problems of people and satisfying the needs of users. With a good on-page optimization, you are pulling in traffic for websites or business. This eliminates the need for expensive advertisements. It is no wonder the SEO industry is worth $65 billion.
ONSITE BRINGS SALES AND LEADS
SEO is not magic. Your sales and leads will shoot up will a couple of months. As long as the SEO is done right, it is only a matter of time.
ONSITE HAS A BIGGER PROBABILITY TO CONVERT TRAFFIC
Onsite SEO traffic guarantees more traffic conversion than any other source of traffic. Search traffic is the best source of organic traffic. Search Traffic has Grade A conversion rates for most web pages. By being a top dog in search results, you well placed for more conversions.
SEO, in general, reduces cost
Since SEO is almost free, it betters paid advertisement. Why SEO is almost is because you have to pay SEO company costs in SEO. You might not need SEO company if you are an SEO expert. You can do your ranking yourself.
ON-PAGE SEO IS A BUSINESS STRATEGY
On -page, SEO is a business policy. It usually takes up to 6-12 months for optimization to take full manifestation. But guess what? it works both ways. It also takes a while to move down the ranking. Once you are a top dog in search results, it is almost impossible to move down. You can only move down if Google changes in Google algorithm.
ONSITE SEO TEACHES YOUR VISITORS
Your visitors are using Google to make an investigation. They implement their results to assist them to make better judgments on accessible selections. Tall SEO rankings let you teach prospective users. This ultimately shapes trust; essentially, it aids them to make a better decision.
INVESTING IN SEO IS A CLEVER MARKET MOVE
The rewards of SEO are boundless. SEO is the niftiest investment you could possibly make. SEO is an asset to your company. It produces traffic, leads, and profit. No ads are required. Your customers are hunting for you always. If you tend to grow your business without the use of archaic marketing strategies like cold calling, networking, or other forms of “push” advertising, start SEO campaign now!!
ON-PAGE SEO IS A TALENT MAGNET
On-page SEO helps charm talent. Persons searching for jobs begin their voyage on Google. You can augment your web to rank on Google for the spots you are recruiting for. it enables you to save on recruiting fees and procurement costs by spending into an SEO tactic.
ON-PAGE SEO TECHNIQUES IS ETERNAL
This might sound like a bit of an exaggeration because nothing lasts forever. However, once your website is optimized, it is difficult for your SEO ranking to drop drastically. You will stay in top spots, except you employ some black-hat SEO strategies. Black-hat SEO entails techniques frowned-upon by search engines to rank your website. However, I doubt you will do that. Why? I believe you will request the service of a competent SEO company.
ON-PAGE, SEO WILL BREAK INTO UNCHARTED MARKETS
A well-done optimization will launch you into new markets. Once your website SEO basis is perfect, you can kick off the expansion your website to focus on other keywords. The chosen keywords could revolve around new services or products. No matter what you offer, with your optimization set, the traffic will definitely come
ONSITE SEO HELPS UPTURN YOUR WEB REFERRAL
Onsite SEO grows your web referrals. You get more website referrals from search engines. Furthermore, your users are probably are going to refer your website to their acquaintances. A robust on-page SEO will grow your traffic and referrals.
YOUR NEWSLETTERS SUBSCRIBERS DOUBLE
SEO also increases your email newsletter subscribers. How? If you got a newsletter signup form on your web, be sure to anticipate more emails as your rankings rise. The reason is as you have more visitors your website gains more popularity hence, more traffic and more exposure. Another method to get more emails is to dangle a bait, give users an incentive. Tell them they will get something free. All they have to do is punch their emails.
TOOLS TO HELP WITH ONSITE AND OFFSITE SEO
SEO is science but not rocket science. It is never done in isolation. Rather, it is an integration of several factors culminating together for the ever-desired ranking. SEO experts not only rely on their wits, intelligence and knowledge but they have ready-made tools to assist and help them. Whether it is onsite or offsite SEO, there are different numbers of tools out there to help with the process. From keyword research, backlinks, Adword planner, metrics, competitor analysis, website speed and PPC campaign, these tools provide an in-depth analysis and quality campaign in all the above areas of SEO. Here a couple of handy tools:
GOOGLE ADWORDS KEYWORD PLAN
Google AdWords Keyword Plan is a tool to search for keywords, ads group ideas. It helps to determine how particular keywords may perform or function. It goes ahead by generating new keyword list by augmenting multiple keywords lists. AdWords Keyword Planner helps select competitive proposals and budgets.
Keyword Eye is a tool for researching keywords for PPC and SEO. Type in a keyword and it will suggest keywords The result will show the keyword monthly search volume and the color indicators will point out how competitive the keyword is. You can discover further facts and conceptions in varied tabs of the report. There is also more on-site functionalities and outward insight/exploration opportunities.
GOOGLE PAGESPEED INSIGHTS
It allows you check the speed and usability of your website on numerous devices. Type in URL, this tool will examine the loading time and function for desktop and for mobile. In addition, it recognizes openings to progress and congratulate you on what you are doing well. The mobile scores also come with a customer experience score, grading areas like font sizes.
RAVEN SEO TOOL
Raven SEO tool offers everything required for creating a spirited marketing campaign such as SEO Competitor Analysis, Social Media Monitoring, SEO Research, Link Building, PPC Research, PPC Campaign Management, Metrics, and Reporting. It comes with a 30-day free trial. With the free trial over, you may choose to opt for premium plans beginning at $99 per month for infinite campaigns.
SEM rush provides detailed information regarding competitors’ keyword search. You are treated to information such as the number of traffic created, CPC, domain’s search volume and search results, etc. In addition, you have the opportunity to do some article marketing in your SEO campaign, find out if a domain was struck by Panda update the year back and how quickly it recuperated. The services are obtainable in both free and premium options. If you crave full functionalities, then a premium option is your best bet. There are three plans, we have the recurring plan for $69.95 per month, monthly Pro plan for $79.95, and recurring Guru plan for $149.95 a month.
InfiniGraph monitors developments in the social media. It synchronizes end user to brand interactions in real time and utilizes targeting to know what brands and subject are trendy right now.With Social Intelligence, you can effortlessly focus on the most influential influencers and content for a prosperous onsite SEO run.
How to best use the tool: InfiniGraph permits tracing social media inclinations of your rivals in your domain and acquires insight into your focus audience. Remember, InfiniGraph is not social listening, it is a keyword-focused Social Intelligence and ranks social happenings by the level or virtue of relevance.
MONITOR BACKLINKS JOINS
Monitor Backlinks just entered the market but it is growing by leaps and bound. You can monitor competitors’ backlinks, discover negative backlinks, and find quality ones.
It also helps scrutinize the backlinks of bloggers and webmasters in your turf. This helps create a strategy to build your own backlinks, construct quality links from your competitors, and pen link baiting content.
You can also determine the traffic upsurge based on keyword standing and hard work to add good backlinks to a website.
It checks and analyze competitors’ keyword. SpyFu is an effective tool that allows you asses all information on competitors’ keywords in both organic search and AdWords – and acquire keywords that are more connected. All you have to do is add rivals’ keywords and get an overview of their tactic.
How to best use SpyFu: You can effortlessly acquire a list of keywords that your rivals are aiming for in organic search and AdWords. It is a fantastic tool to investigate niches, new keywords, and orchestrate tests.
SEOquake is a prevalent diagnostic tool well- synched with browsers, like Chrome, Firefox, and Opera. It delivers info about any website you log on to within the following parameters, like page rank, Google Index, Alexa, etc. It is utilized to show how many times a keyword or a phrase appears on the webpage. The tool is simple and swift to install.
Moz is a free SEO tool that is easily accessible for every person. It functions include SEO functionalities, Local Marketing, Link Building and Social Analytics. It is used to find out where and how your company can be found, including how many folks visit you online.
If you own a WordPress website and Yoast is not installed then your site is incomplete. Yoast SEO handles your onsite optimization on WordPress. Yoast SEO is the number one WordPress SEO plugin. This plugin manages the entire technical optimization of your website for search engines. It also helps with content development. It enables you to develop content visitors would love to read, by offering readability tips. Yoast SEO has set the benchmark for optimizing WordPress sites. It is currently leading the pack.
Being on the first page of Google is every blogger, business owner, and SEO expert dream. The thrill cannot be put into words. This is why SEO is so important. To achieve this, it requires dedication and patience. As a blogger, business owner and SEO expert, SEO is constantly evolving. The landscape is constantly shifting. It becomes paramount we change as the system changes. It is important we also remember getting to the first page on does not happen overnight. We have to do the small things right to get the big things.