I liked this nice presentation of Conversion Rate Optimisation (CRO) from Vaimo. It shows that both Klevu and GA are required to track the customers’ journey. Klevu adds specific events tracking, while GA relates those events to the full history of the customer, from first visit to final checkout.
How to Train Your Recommender System for Optimal Performance
Introduction: Recommender systems have become an essential part of many applications, helping users discover relevant content and make informed decisions. Training these systems is crucial