WordPress Search & Recommendations

Are AI APIs (always) profitable for small organisations?

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Following recent experience with a well-known recommendations API, and another one for vector embeddings, I’m beginning to doubt this.

Even on a small scale, prices are rising very sharply.

But does the effect on the business follow?

The promise of a marginal increase in the conversion rate of a few percent is certainly attractive for a multinational, but not necessarily for a small player.


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